Inspired by Our Family, Designed for Yours
Inspired by Our Family, Designed for Yours

Inspired by Our Family, Designed for Yours

Inspired by the needs of our own family members, Motivo was founded on the premise that products should be designed for people’s lives, not just their conditions.

Headquartered in New Berlin, WI, the Motivo founders leverage their combined 40+ years of product design experience to bring that mission to life. Following hundreds of hours of user testing, countless prototypes, and nearly 3 years of research and development, Motivo is proud to introduce the Tour - The product we wanted for our mom, our dad, and anyone else who wants to live life, not just get by.

The Motivo Mission

To produce exceptional independence enabling products that help enhance people’s lives. We are dedicated to offering the highest quality user experience through innovative products and world-class customer service. 

Jeremy Knopow

Jeremy Knopow, Co-Founder
Jeremy has over 20 years of Fortune 500 consumer product development and management experience at companies including Kohler, SC Johnson, Fiskars, and Procter and Gamble.

Within all that corporate experience, he has often sought out the more purposeful problems to solve, working on everything from providing hot showers to 9/11 rescue workers to fighting Malaria in Africa.  He holds a BS in Mechanical Engineering and a Master of Fine Arts in Industrial Design, both from the University of Illinois at Urbana-Champaign, and is named on over 130 patents.

For “fun,” Jeremy enjoys running ultra-distance (50mi +) trail races, as well as spending time with his wife, young son, and two dogs.

Jennifer Harris

Jennifer Harris, Co-Founder
Jennifer has more than 20 years of design experience innovating new products for emerging and established global brands including Higher Ground, Windex, Scrubbing Bubbles, Shout, and Pledge.

For 3 years she taught design and entrepreneurship at the University of Wisconsin – Milwaukee.  Her design work can be found as part of the permanent collection at the Samuel Dorsky Museum of Art in New York and has been exhibited nationally at galleries and museums including the Cleveland Institute of Art, Contemporary Crafts Gallery, and the John Michael Kohler Arts Center.  Jennifer holds a Master of Fine Arts from the State University of New York at New Paltz and a Bachelor of Fine Arts in both Industrial Design and Jewelry/Metalwork from the University of Michigan.

Jennifer is the mother of two darling little boys and in her “free” time enjoys metalsmithing, creating jewelry, tap dancing and golfing with her husband.

Dave Wietecha
VP of Sales

Dave Wietecha, VP of Sales
Dave joins Motivo with over 30 years of healthcare experience in a progression of sales and sales leadership positions at companies including Boston Scientific, Baxter, Abbott Vascular and MSD.

He is an accomplished sales executive who thrives on finding a winning solution for our customers, company, and investors. Dave is known for his positive outlook, strong work ethic, and commitment to do what it takes to establish a relationship with customers and deliver value. He graduated Magna Cum Laude with a Masters degree from Ohio State University and graduated Phi Beta Kappa with a BA from Michigan State University.  

Dave and his wife have two boys and a dog named Rebel. He enjoys family, fishing, and volunteering in the community.  

Kathy Schmidt

Kathy Schmidt, CPA
Kathy Schmidt, CPA comes to Motivo through Lauber Business Partners as a contracted CFO.

On a part time basis, Kathy provides both hands on and strategic financial support including banking relations, projections, profitability analysis as well as some HR support.

Kathy’s experience includes 20+ years as CFO for manufacturing and distribution companies, prior to joining Lauber Business Partners as a contract CFO for smaller companies not quite ready to take on a CFO full time.

In her sparer time, she enjoys the outdoors such as hunting, fishing, biking, hiking with her two son’s and her husband and is also a part time fitness instructor.

Linda Kurtz

Linda Kurtz, Bookkeeping
Linda has over 40 years of bookkeeping experience in many types of business environments including small business, nonprofit organizations and startup companies.

Linda is the owner and founder of Balance Bookkeeping Services which employs several family members serving a diversity of customers, not just locally, but across the country.

She enjoys spending time with her husband, two daughters, five grandchildren and two big dogs. In her spare time, she loves to get lost in a good book.

David Kurtz
Inventory Management

David Kurtz, Inventory Management
David has over 30 years experience in leadership, project oversight and physical security management at companies including Pfizer, Pharmacia-Upjohn, Ford Motor Company and Harley-Davidson.

In recent years David has chosen to follow his passion for photography, displaying his work in many local art galleries and museums. He also assists his wife Linda with her business working on special projects and providing technical support. He has a Masters Degree from Webster University and BA from Southern Illinois University.

David is an internationally certified martial arts instructor and teaches several days a week. He enjoys fitness, spending time with his wife, family and two big dogs.



Of product design experience



Of user testing

Made In The USA

Made In The USA

Try the Motivo Tour RISK FREE for 30 days!

To give you and your loved ones peace of mind, we're backing the Motivo Tour with a 30-day trial. Still have questions about the Tour and its benefits? Contact one of our Motivo Specialists and see if the Tour is right for you.

Contact a Specialist